Atlético de Madrid names DAZN Bet an official sponsor of the club

Atlético de Madrid has signed DAZN Bet as an official sponsor in a partnership that will combine brand visibility, content, and fan activations. The agreement aims to create new ways for supporters to connect with the club through prize draws, experiences, and other initiatives designed to bring them closer to the team and enhance their matchday experience, according to a statement from the team. Elicia Martinez, Country Director of DAZN Bet Spain and LATAM , said the partnership would go beyond brand visibility by delivering experiences for fans.