Atlantic provinces exploring commercial iGaming expansion as Atlantic Lottery reports 35% market share

Key Takeaways The New Brunswick government is considering whether to follow Ontario and Alberta by launching commercial regulated online gambling. Government officials and the Atlantic Lottery Corporation say they need to fight a prominent unregulated market, which represents 65% of total iGaming activity in the region and pulls in $250m in revenue each year . The Atlantic Lottery’s CEO previously said ALC is open to the idea of competing with commercial sportsbooks and casinos in a regulated market. Alberta followed Ontario by launching regulated commercial iGaming this summer, and Quebec leaders voiced support for making a similar move.