Xbox Says Putting Ads In Games, Something No One Likes, Could Help Save Gaming

Xbox Cloud Gaming now has a free ad-supported version that's rolling out as part of Microsoft's bigger push to bring more ads to Xbox. Jonathan Stringfield, who worked on Activision's advertising push and is now doing some of the same work in his title as GM for Xbox Media Solutions, said in an interview that people shouldn't see this as a move by Xbox to cram ads into all of its games. “There is zero world where there is intention--written, explicit, implicit, or otherwise--that ads will be an option in all games.