World of Warcraft: Forever is the MMORPG's biggest launch as measured by peak concurrent players

The highly-anticipated launch from Blizzard has been a bright spot in the Xbox portfolio. Newsbrief: World of Warcraft developer Blizzard Entertainment has reported on social media that the launch of World of Warcraft: Forever , an alternate version of the company's blockbuster MMORPG, has broken records for the game's various update and expansion launches. The launch achieved the biggest launch by peak concurrent players and the highest number of returning players in the game's history.