The Legend of Zelda Series Was in 'Dire Straits' Before Breath of the Wild, Former Nintendo Marketing Leads Say

The Zelda series was in “dire straits” before Breath of the Wild, with a dwindling playerbase and low sales, according to former Nintendo marketing leads. Kit Ellis and Krysta Yang, who both worked at Nintendo for over a decade, made the claims on the latest episode of their podcast (as spotted by GamesRadar+ ). They refuted the idea that Breath of the Wild ruined the Zelda series with its new formula, and instead argued that it actually saved the franchise from a loss of relevance.