Sneak Energy D&D Collab Is A Huge Win For Both Brands

Dungeons & Dragons is bigger than ever, and that attracts all sorts of brand interest. The latest collaboration to come out of this is with Sneak Energy in the UK: a line of D&D-themed drinks and merch, including a drink shaker and a T-shirt. I'll admit I rolled my eyes a little when the email about this collab landed in my inbox; as a Sneak customer, I'm no stranger to the string of previous collabs, most recently with Transformers and Street Fighter.