Publisher blames “AI-slop” on Steam as their game only gets 15 players at launch

An indie game publisher has slammed Steam after its new release attracted just 15 players despite receiving more than 11,000 wishlists, blaming a flood of AI-generated games for disrupting its launch. Steam has become increasingly crowded in recent years, with thousands of games arriving on Valve's PC storefront every month. As the use of generative AI becomes more widespread, some developers are concerned about how it's affecting smaller studios. Now, publisher 2 Left Thumbs has accused Steam's approval process of damaging the release of its new co-op game, Wheel Make It.