NBA 2K27 Sold Less Than Expected Because Of…GTA 6

Take-Two Interactive is one of the very few companies that, when selling four million units of something, can still get up and say that this was below forecast somehow. This was the case with NBA 2K27 upon its launch last quarter. And according to Take-Two CEO Strauss Zelnick, one major reason for it missing internal expectation was… GTA 6. In an interview with IGN , Zelnick was asked why NBA 2K27 came in below expectations as reported in the company’s quarterly earnings today.