[Industry news] Sasha Volkohon appointed Head of Commercial at game events GmbH

This is a press release posted alongside our usual editorial content. game events GmbH, the organiser of gamescom dev, has appointed Sasha Volkohon as Head of Commercial, effective November 1, 2026. In her new role, she will oversee sales across the company's wider event portfolio, including gamescom dev and its year-round leadership events. She succeeds Roufina Guenkova, who has left the company after a successful tenure and having contributed to its growth since the event's early days. Volkohon brings more than a decade of experience in games industry sales and business development.