Hutch cofounder Shaun Rutland teases his new ‘interactive generative video’ studio Anorak

Hutch co-founder Shaun Rutland is teasing his new studio Anorak, a new outfit focused on what it calls “interactive generative video”. We’re told a funding announcement is imminent from some well-known VCs and mobile game companies. Anorak CEO Rutland described the company in a recent blog post as a technology entertainment business rather than a games company. “At Anorak we’re working on play patterns and a platform to make any pursuit playable,” Rutland wrote.