How RZR built the open internet’s top iOS gaming retargeting engine in under a year

Ever since Apple rolled out its App Tracking Transparency (ATT) framework, retargeting lapsed players on iOS has stood as one of mobile marketing’s most persistent technical bottlenecks. When most players opt out of cross-app tracking, the deterministic signals user acquisition and growth teams relied on for a decade vanished overnight. For many mobile studios, iOS remarketing budgets were either drastically curtailed or abandoned in favour of walled gardens capable of leveraging first-party login data. ... [ MORE ]