Almost half of all new Steam games use AI now

Almost half of all games released on Steam in October 2026 disclosed the use of AI-generated content, according to a new analysis of more than 63,000 games released on the platform since January 2024. Valve introduced mandatory AI disclosures in January 2024, requiring developers to declare certain uses of generative AI in their games. At the time, just 1.7% of new releases carried an AI disclosure. That figure has since climbed to 49.9% in October 2026, almost double the 26.4% recorded during the same month last year.