Valve acknowledges AI clones issue, but has no intend to restrict developers

Valve acknowledges that the rise of generative AI has exacerbated the issue of game cloning on Steam. However, the company does not plan to combat this by banning specific tools or tightening publishing rules. This was discussed by Valve representatives Tom Giardino and Marc Wilkinson at Steam Indie Connect in South Korea. The discussion was prompted by developers’ complaints about the growing number of low-quality games and clones on Steam. One event participant even mentioned cases of extortion: perpetrators threaten to release an AI-generated copy of a game before the original unless the studio pays up.