Sensor Tower: Half of ad impressions in casual games come from ad networks, while strategy titles focus on social platforms

Analytics company Sensor Tower studied how mobile game ad displays are distributed across platforms in the US. According to Sensor Tower, Gossip Harbor became the largest advertiser among the studied mobile games in the USA, with 51% of its ad displays occurring on AppLovin. Sensor Tower notes that casual game developers prefer to place ads within other apps. Regarding mid-core products (such as strategy games), their creators, conversely, often use video ads on social networks to gain traffic. Analysts also observed a substantial increase in the number of ad creatives.