Owlchemy CEO: VR is still an emerging market because it hasn't passed the 'cafe test'

Andrew Eiche also claims layoffs are becoming commonplace within the VR industry because some companies refuse to meet audiences with what they want. Andrew Eiche, CEO of Google-owned mixed reality studio Owlchemy Labs, has some clear thoughts on why the VR market has yet to become a truly established presence within the video game industry. Since the turn of the year, notable VR studios including Survios , Twisted Pixel Games , Sanzaru Games , Armature Studio , Vertigo Games , and more have either laid off numerous employees or shut down entirely.