Laughing Cow reveals why mascot stopped laughing and plan to make her laugh again

The Laughing Cow has finally revealed why its iconic mascot stopped smiling after more than 100 years, and the cheese company has a plan to get her laughing again. In September 2026, the popular cheese brand shocked customers when it replaced its mascot's signature smile with a serious expression. The change appeared on thousands of cheese packages across the United States, with the company refusing to explain what had happened to its beloved red cow.