Instagram takes aim at YouTube with new 90-minute video test

Instagram is testing a new feature that lets creators upload videos up to 90 minutes long, moving beyond the platform's usual short-form content. The test begins October 26 with select creators in the US, allowing them to post longer videos, including podcasts, interviews, and other entertainment content. The move comes as Instagram looks to compete with YouTube, which has become a major platform for long-form videos and podcasts. Instagram tests 90-minute videos with new feature According to The Hollywood Reporter, Instagram's new tool, called Features, will let creators link their short Reels to full-length videos.