[Guest post] “What role do video games play in today’s biggest entertainment franchises?”

How licensed games are evolving beyond traditional tie-ins, using PAW Patrol: Dino World to examine how games can expand familiar entertainment worlds through original interactive experiences. By Guillermo Abajo, Producer at Outright Games Licensed games have been around for decades. How has their role within entertainment franchises changed? “You’re right - licensed games have come a long way from simply recreating the story of a film or television series. Increasingly, we see them as an opportunity to give fans more ways to remain involved with a world they already love, while offering something genuinely different from what they can get…