GTA 6 Is Taking Its Marketing to a Whole New Level

Grand Theft Auto 6 is taking its already enormous marketing campaign to another level, with Rockstar increasingly transforming parts of real-world Miami into Vice City ahead of launch. Rockstar has always gone big with promotion, but the latest GTA 6 campaign goes far beyond conventional billboards, bringing fictional businesses, vehicles, and other elements of Jason and Lucia's world into reality. None of this is likely cheap, although the frequently repeated claims surrounding GTA 6 's supposed multi-billion-dollar development and marketing budget remain unverified.