Sportsbooks Leaning Into AI to Entice, Retain Customers

The gaming industry is ripe for increased artificial intelligence (AI) adoption and the online sports betting segment is one of the epicenters of that potential growth. While some operators are grappling with accusations of AI-related controversies , there’s mounting evidence that sportsbook companies are using the technology in more docile ways and as a front-end tool that provides bettors with game-specific insights and assistance in building wagers. Operators taking that approach include Bet365, Flutter Entertainment’s FanDuel and Hard Rock.