Making every bonus count: How iGaming operators can grow with smarter promotions

On 1 April 2026, the UK’s Remote Gaming Duty rose from 21% to 40%, according to HM Revenue & Customs. A few months earlier, UK Gambling Commission rules capped bonus wagering requirements at 10x and banned promotions that mix products, such as a sports bet rewarded with free spins. Operators in other markets face their own version of these challenges: higher taxes, tighter rules on incentives and increasing competition vying for player loyalty. Promotions are still one of the strongest ways to drive iGaming player retention, but on many platforms ...