Kiron Interactive on how mastering your own vertical matters more than ever

A particular kind of restlessness runs through our industry. Attend any major event or read the trade press, and you won’t have to look far to find someone expanding into a new vertical, launching a new innovation, or repositioning itself to keep up with an emerging trend. We are an industry that never stands still. Everyone is always trying to get ahead in one way or another, and it’s understandable. Markets mature, regulations change, margins tighten, and the need to find a new source of growth is always there. Sometimes, ...