Kalshi attracts Gen Z traders seeking quick gains in prediction markets

Young adults are turning event contracts on weather, politics, and sports into a side hustle, and platforms are adding guardrails Thomas Carvo studied meteorology. Now he puts that training to work by trading on tomorrow’s weather in various cities through Kalshi, the prediction market where users can wager on almost anything. The demographic skew is hard to miss. A survey from S&P Global Market Intelligence’s Kagan unit found that more than 60% of participants on Kalshi and Polymarket are under 35. The menu goes well beyond the scoreboard.