Honoré Gaming Partners With TAP for Affiliate Management

The software will integrate with operators’ existing setup, while Honoré Gaming’s in-house Marketing & Affiliation team will provide support. Operators can use TAP to manage CPA (cost per acquisition), revenue-share and hybrid deals, with qualification rules that pay commissions on players who deposit and play. TAP is a sister product to Smartico, whose CRM and gamification tools were added to the Honoré Gaming platform in May, according to the release. Players acquired through affiliates will enter operators’ existing loyalty and retention journeys. TAP says its network includes more than 2.1 million affiliates.