Google Expands YouTube Gambling Ad Targeting in Three Markets

Google has expanded audience-targeting permissions for gambling advertisements on YouTube in the United States, the United Kingdom and Canada. Effective October 30, the change allows eligible advertisers to use Google’s predefined audience categories when promoting gambling products. The update follows another advertising adjustment earlier in October that expanded access to YouTube Masthead placements for certified gambling operators. Licensing and certification requirements remain in force, alongside restrictions on sensitive personal information and younger audiences. Prediction-market companies also face additional conditions under Google’s separate advertising policy .