EU Study Raises Pressure on Meta Over Gambling Ads

A European Commission study has increased scrutiny of Meta and other major technology platforms after identifying weaknesses in advertiser verification that can allow unlicensed gambling promotions to reach users. The research, conducted by Open Evidence and Spark Legal, examined vulnerabilities in digital advertising linked to fraudulent activity. Online gambling was one of six affected fields. In the gambling sector, the study found that advertising systems can allow operators without a valid local licence to target users in restricted markets.