Digital Pack Rips Are a $2B Industry—and a New Opportunity for Sportsbooks

Digital pack rips, also known as digital rips, are a booming industry and that could be ripe for the picking by prediction market and sportsbook operators. In a recent report, Bank of America analysts Julie Hoover and Shaun Kelley note that the nascent industry’s weekly user counts and revenue growth are booming, potentially providing an avenue for some companies to leverage collectibles as a bridge to sports wagering or event contract trading. Digital pack-ripping is the next-generation version of “ripping” a pack of sports cards.