Clever Advertising acquires Pickswise from Racing Post owner

Financial terms of the deal, which completed today (2 November), were not disclosed. However, it was confirmed that Pickswise will keep its name, website, apps and social channels, with no changes for users. Launched in 2019, Pickswise covers the NFL, NBA, MLB, NHL, college American football and basketball, football and the UFC. The brand delivers daily picks and best bets and real-time odds comparison across major US sportsbooks, drawing 1.4 million visits per month. “Pickswise readers are fans who want the reasoning behind a pick before they bet, and that’s the audience licensed operators want to reach,” he said.