Why BetMGM’s Alberta launch is exceeding executives’ expectations

BetMGM had plenty to draw upon when it went live on day one of Alberta’s regulated iGaming market on July 13, 2026. Three months later, executives say the province is already exceeding their expectations . “Our ambition for Alberta is a podium position,” BetMGM Chief Revenue Officer Matt Prevost told Canadian Gaming Business in an interview. “On a scale basis, given it’s about one-third of the population, it’s been a much faster adoption than Ontario.” CEO Adam Greenblatt and CFO Gary Deutsch backed up those comments on an earnings call on Tuesday, Oct. 13.