Sunbet Italia goes live with Fast Track

Sunbet Italia, the ADM-licensed Italian sports betting and gaming operator, officially announces its adoption of Fast Track CRM, an advanced platform that will allow it to manage CRM and player engagement activities centrally and in an integrated way. Operated by Betpremium S.r.l. and part of Gruppo Sun Bet, Sunbet runs an online sportsbook, casino, live casino, poker, bingo, virtuals and horse racing under Italian concession, alongside the groupʼs retail network. The introduction of Fast Track marks an important step in Sunbetʼs technology journey, with the aim of improving operational efficiency, ...