Stifel: Prediction Market Taker Volume Lags Sportsbook Handle Growth in September

Volume on regulated prediction markets jumped 64% month-over-month to $77 billion in September, but there are signs that sportsbooks are getting the better of their yes/no exchange rivals. In a recent report, Stifel analyst Jeffrey Stantial highlights the comparison of prediction market taker volume — turnover attributable to retail traders , many of whom are sports-enthused — and sports book handle, noting that the latter’s September growth far outpaced that of the former. Taker volume is widely viewed as a better prediction market comparable to handle than notional volume.