SiGMA World’s 120,000 sqm expo to cover 1,000 stands in nine halls

SiGMA World is expected to attract more than 30,000 delegates to Rome, together with more than 1,200 sponsors By the time the first delegate scans their badge at Fiera Roma, the expo floor will already have gone through ten days of stand building and setup. Over 7,000 stand builders and event professionals will go into the venue to put up more than 1,000 stands in nine halls. When SiGMA World opens on 02 November, the construction site will have turned into a temporary business district of 120,000 sqm, which is about the same as 17 football pitches placed side by…