Norsk Tipping & Sportradar: player betting took over in World Cup ‘26

Once the dust had settled and Spain had strode off with their second World Cup trophy back in July, a lot of fans and pundits began putting the tournament behind them and looking ahead to the domestic seasons. So too did betting companies, like Norsk Tipping , and sportstech firms like Sportradar . But for these companies another task inevitably presented itself – taking a look at the huge amount of data and fan engagement insights a tournament like the World Cup provides.