New Google Policy Bans Prediction Market Ads In 5 States

Operators must receive certification and approval from Google to run ads for prediction market products , as well as proper licensing in compliance with local laws. The full Prediction Markets page lists the United States (excluding Connecticut, Michigan, Nevada, New York, and Ohio) as “ approved target locations ,” and each of the excluded states has sued operators to block sports event contracts. The ad limitation for prediction markets comes amid a rise in sports event-contract trading activity, which 70% of users have traded on, according to a survey from S&P Global.