Massachusetts: Sports betting operators face deadline to respond to AI letter

Mobile sports betting operators are facing a deadline next month to answer a series of questions put to them by Massachusetts gaming regulators regarding their use of artificial intelligence and machine learning. Dean Sherpa, executive director of the Massachusetts Gaming Commission (MGC), sent a letter to learn how each licensee uses AI in marketing, promotions, customer engagement, and assessment of problematic or addictive gambling behavior in its customers. Serpa issued the letter, dated October 9, to each of the seven licensed mobile sports betting operators, with a deadline for answers by November 3.