Laughlin Buoys Easygoing Image with ‘Keep It Floaty’ Campaign

Laughlin has set sail on a new marketing campaign that highlights the Colorado River resort town’s relaxed and friendly atmosphere. Titled “Keep It Floaty,” the ads promote the area’s laid-back vibe and easygoing approach with “decidedly unexpected twists on quintessential Laughlin.” Developed by R&R Partners, the go-to advertising agency of the Las Vegas Convention & Visitors Authority (LVCVA), the “Keep It Floaty” campaign stars a deeply tanned older gentleman with a lean, muscular build wearing a cowboy hat.