Inside the 1xCare Advisory Board strategy at SBC Summit 2026

In June 2026, 1xCare announced itself to the industry with a promise to contribute to debates around player protection across the global sector. The body stated it would use research, education, technology and player well-being to become an international hub for responsible gambling excellence and best practice. Importantly, though, it stated it would contribute to the debate, not complete it. The body carefully put together an advisory board Chaired by Simon Westbury with global and holistic industry expertise.