“If you try to do everything yourself as an operator, you’ll never reach the level of the major B2C brands.”

In this interview with Yogonet , Tom Light, founder and CEO of FIRST.bet , discusses the company’s strategy in Latin America following the uncertainty surrounding Brazil’s gambling market. He explains why the company remains focused on expanding across the region, highlighting its existing presence and opportunities. Light also shares his perspective on the role of sportsbook providers , the importance of product engagement, the challenges of scaling local businesses into Tier 1 operations, and how AI tools are shaping the way companies work. After everything that has happened in Brazil, what does it mean for FIRST.bet?