Former EGBA chief Maarten Haijer to lead brand new global gambling body

International giants bet365, Entain, Flutter Entertainment and FDJ United will all support the WGBA as inaugural members The World Gaming and Betting Alliance (WGBA) has launched as a new global body for the gambling sector, with Maarten Haijer, who previously led the European Gaming and Betting Association (EGBA), selected to head up the organisation. The WGBA has set a mandate to “promote high standards of consumer protection, integrity and transparency”. It aims to serve as a “global alliance” of regulated gaming and betting operators, industry associations and other stakeholders.