Denmark proposes tighter gambling ad rules, live sports marketing ban

Introduced by Tax and Growth Minister Jakob Engel-Schmidt, the legislation would prohibit gambling marketing from appearing during the 10 minutes before and after a live sports broadcast . The proposed rules would also prevent advertisements from portraying gambling as entertainment , suggesting it could change someone's life, featuring anyone under the age of 25, or appealing to people under 18. The Bill would also introduce a legal duty of care requiring gambling operators to proactively monitor and intervene in problem gambling behaviour.