DATA.BET: "We have made our prediction markets as simple and user-friendly as possible, more suited to a betting player"

Prediction markets have become one of the most closely watched areas of the betting industry , with operators weighing how to add the format while keeping the user experience familiar and straightforward. During last week's SBC Summit , Yogonet spoke with Susanna Sargsyan, Senior Business Development Manager at DATA.BET , about the company’s recent move into prediction markets, the demand it is seeing from operators, and how the product fits alongside traditional sports and esports betting.