Danish regulator targets gambling elements in children’s gaming

Denmark’s gambling regulator Spillemyndigheden has turned its attention to the video games children play at home, launching a national awareness campaign on Monday 26 October about gambling-style mechanics in gaming. The campaign, titled “Kasino på børneværelset” (casino in the children’s room), is aimed squarely at parents rather than at the games industry. According to the regulator’s announcement , gaming has become an ordinary part of daily life for many young Danes, while a number of popular titles include features that resemble gambling.