Building beyond the sportsbook

Nick, you spent years in wealth management before founding BTA Sports. What did you see in sports betting that convinced you there was an opportunity to bring a different approach to analysing risk and making decisions? I spent over two decades in wealth management, where understanding probability, risk and value was fundamental to every investment decision. When I looked at sports betting, I saw consumers making financial decisions without access to the same level of analytical tools. Sportsbooks had built sophisticated platforms for taking wagers, but very little existed to help consumers independently evaluate those decisions.