Build vs. buy: should operators develop their own casino platform?

Gambling operators always have plenty to consider when deciding whether to build or buy their own casino platform – and their perspectives are rarely set in stone over the lifespan of the business. While start-ups will often use third-party vendors to gain a foothold, established operators with sufficiently deep pockets may be tempted to pursue the development of their own platform. However, that is not always the end of the matter – especially as business needs and personnel change over time. “It is a cyclical process at an operator level,” Steven Valentine, chief commercial officer at Comtrade Gaming, says.