Beyond the market entry: building a lasting presence in Bulgaria

In this article, Wazdan traces its expansion in Bulgaria, from its first operator partnerships in 2022 to its latest agreement with SlyBet and plans to introduce more content to the market. Entering a new market can open the door to a new audience, but turning that initial opportunity into an established presence takes time, strong operator relationships, and a steady flow of content. Wazdan’s experience in Bulgaria reflects that progression, moving from its first partnerships in 2022 to a growing network of local operators and, most recently, a new agreement with SlyBet.