AI chatbots drive black-market betting

A Dutch study published this month tested 10 AI assistants and found that every one of them named at least one unlicensed operator, with some incorrectly presenting illegal brands as licensed. The findings follow a UK investigation in March that found widely used chatbots directing users towards offshore gambling sites operating outside the GamStop self-exclusion scheme. Ben Head, COO at BetGoodwin, explains why the growing influence of AI assistants presents a challenge for licensed operators and what needs to change. Ben, why should licensed operators be worried about AI chatbots recommending unlicensed sites?