Uptop boosts Cleveland Cavaliers’ fan engagement with 21% spend lift

The Cavs Rewards loyalty program, built on blockchain-backed tech from Uptop, lifted partner spending by 21% and online shop sales by 51% The Cleveland Cavaliers found a way to turn a grocery run into a fan experience. Their Cavs Rewards loyalty program, powered by blockchain platform Uptop, lifted spending at participating partners by 21%. The team’s online shop did even better, with sales climbing 51%. For a sports industry that has long measured sponsorships in impressions and logo placements, those are refreshingly concrete numbers.