Ipsos survey finds only 3% of Americans familiar with tokenized assets

A DeFi Education Fund poll shows a wide gap between what the industry is building and what the public understands Tokenization is one of the buzziest ideas in finance right now. According to a new Ipsos survey, almost nobody in America knows what it is. Only 3% of US adults described themselves as extremely or very familiar with tokenized assets. Between 89% and 90% said they were not very familiar or not at all familiar. The DeFi Education Fund (DEF), a crypto policy and advocacy group, commissioned the poll.