HUGO BOSS Cuts 2026 Profit Outlook as HUGO BOSS XP Reaches 15 Million

HUGO BOSS AG cut its 2026 operating-profit forecast after third-quarter revenue and earnings declined, even as its HUGO BOSS XP loyalty program reached 15 million members, up 15% from a year earlier. For the quarter ended Sept. 30, revenue was €946 million, down from €989 million in the same quarter last year. Reported earnings per share fell to €0.70 from €0.85, while operating profit declined to €81 million from €95 million. The company now expects full-year operating profit of €250 million to €300 million, compared with its previous forecast of €300 million to €350 million.
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