Sony launches Soneium incubation program for creators

Sony Group has launched a global blockchain incubation program to support startups and creators building new entertainment services on its Soneium network. Sony has launched a global incubation program for entertainment startups and creators building on its Soneium blockchain, with applications focused on digital content, fan communities and new revenue opportunities. Selected projects will receive technical infrastructure, business development and marketing support, alongside opportunities to collaborate with Sony Group companies and connect with potential investors. Sony has supported 43 projects through two previous incubation programs since 2024, while the latest initiative will focus specifically on developing commercial entertainment services.